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Joe succeeded Eryn Balch (see above!) as the director of the North American Olive Oil Association ("NAOOA") in 2017, albeit with the title of Executive Director, and he is proud to carry on the Savantes-NAOOA tradition. Prior to taking on his role at NAOOA, Joe served as General Counsel to Colavita USA, a leading importer of olive oil and Italian food products in the United States, for twenty-five years, the last two of which he also served as Chairman of the NAOOA. A second generation Italian-American, Joe is the son of John J. Profaci, who was a pioneer in creating a market for extra virgin olive oil in the United States in the 1980's and 1990's.

Joe has aspired to be an olive oil ambassador from his first days in the industry when he self-published a book in 1994 titled "Cooking with Olive Oil American-Style."

Joe is a graduate of Harvard College and New York University School of Law and is a passionate amateur cook.